Prince (Amb.) Ogungbemi, Highlights Media Roles in Grassroots Development.
...... A Thought-Provoking Public Lecture.
In an intellectually charged Annual General Meeting, Hon. Prince (Amb) Michael Ogungbemi (FCPA, CSME, CIM), Chairman, Ajoni LCDA delivered a thought-provoking public lecture on "The Media and Grassroots Development." The event, hosted at KSSD Hotel, NTA Road, Ado Ekiti, brought together members of the Association of the Mass Communication Alumni of Osun State Polytechnic, Iree.
Hon. Ogungbemi commenced his discourse by highlighting the pivotal role media plays in connecting with grassroots development. He emphasized the symbiotic relationship between media engagement and community progress.
Underscoring the media's fundamental role in disseminating information, Hon. Ogungbemi stressed its power to bring marginalized issues to the national forefront. Media, as a platform, holds the potential to amplify local communities' stories, struggles, and aspirations, thereby mobilizing support and advocating for positive change.
In the digital age, media platforms provide spaces for individuals and communities to express concerns and share stories. This empowerment ensures that the struggles, aspirations, and needs of grassroots communities are recognized by decision-makers, fostering inclusive and sustainable development.
Furthermore, the media acts as a catalyst for community development by enabling participatory communication. Grassroots initiatives can leverage various media tools to engage citizens actively, leading to self-reliance and sustainable development.
Hon. Ogungbemi also highlighted the role of media in education and awareness among grassroots communities. By reporting on pertinent issues, media equips communities with the knowledge necessary for informed decision-making, fostering a sense of ownership and responsibility.
Despite these positive contributions, challenges such as accessibility, affordability, and media literacy hinder full grassroots participation. Bridging the digital divide, ensuring equal opportunities, and fostering collaborative efforts are essential to overcome these barriers.
In conclusion, Hon. Ogungbemi underscored the transformative potential of media in empowering local communities and fostering sustainable grassroots development. He urged individuals, organizations, and policymakers to recognize and harness the power of media for building a more equitable, inclusive, and prosperous nation.
The public lecture served as an inspirational call to action, emphasizing the imperative to leverage media as a powerful agent of change for grassroots development.
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